Introducing a new Deeto: An agentic platform for customer orchestration

Today marks an important milestone for Deeto.

We’re introducing a new evolution of the platform and a clear shift in how customer intelligence is built, shared, and acted on across modern organizations.

This is more than an update. It’s a rethinking of how customer insight should function inside the business.

Why customer intelligence needed to change

Customer insight has expanded far beyond the systems originally designed to manage it.

What once came from periodic surveys or occasional reference calls now shows up everywhere: sales conversations, customer interviews, lifecycle campaigns, renewal discussions, and ongoing engagement. The challenge is no longer collecting feedback. It’s making sense of it, connecting it, and acting on it consistently.

Most teams still rely on a patchwork of tools and processes to do this work:

• Dashboards that lag behind reality
• Manual searches to find relevant insight
• Siloed systems that fracture customer context
• One-off efforts that never compound over time

As a result, customer voice often informs decisions inconsistently or too late to matter.

We built the new Deeto to change that.

Research as a continuous capability, not a one-time effort

What this shift enables is something most teams have struggled to achieve at scale: continuous customer research.

Not research as a quarterly study or isolated initiative, but research as an always-on understanding of customer needs, sentiment, and context grounded in real interactions.

In this model, research is no longer separate from execution. It is embedded directly into how the business listens, learns, and acts.

An agentic platform for customer orchestration

At its core, Deeto is now an agentic platform for customer orchestration.

That means customer voice is no longer treated as static input or a collection of artifacts. Instead, it becomes a living system that continuously listens, learns, analyzes, and activates across teams.

In practice, this means Deeto actively monitors customer signals, connects context across people and accounts, and helps guide what should happen next as conditions change.

Customer orchestration ensures that:

• Insight flows across the organization, not just within one team
• Context travels with customer voice, not separately from it
• Learning compounds instead of resetting with every campaign
• Action is guided by real customer intelligence, not assumptions

Listen, Learn, Analyze, Activate

The new Deeto experience is built around a simple operating model that reflects how insight should move through an organization.

Listen: Capture authentic customer voice continuously, not episodically, through AI-powered interviews and structured engagement that allow customers to share insights naturally and with context.

Learn: Organize customer intelligence around real entities such as accounts, contacts, and assets in a shared system of record that is structured, searchable, and accessible.

Analyze: Surface patterns, sentiment, and trends in real time so teams can answer the questions that matter now without digging through reports or tools.

Activate: Turn insight into action by orchestrating how customer intelligence flows directly into workflows across marketing, sales, customer success, and product.

This is not a linear journey. It’s a continuous loop that strengthens with every interaction.

Built for the entire organization

Customer orchestration isn’t about serving one team better. It’s about aligning every team around the same source of truth.

With Deeto:

• Marketing activates authentic customer stories with confidence
• Sales accesses relevant insight at the moment of decision
• Customer success identifies risk and opportunity earlier
• Product teams prioritize based on lived customer experience

Customer intelligence is no longer a side system.
It’s becoming the operating system.

Learn more by checking out our launch event on-demand, or reach out and request a demo.