Webinar: Voice of Customer - The Role AI Can't Replace

Overview:‍

Most customer marketing still runs on a 2018 playbook: find the happiest customers, collect polished stories and references, put a logo on the website, move on. That model isn't wrong - it's just no longer enough. Buyers trust their peers far more than any vendor's marketing, and they want the raw, unfiltered experience before they commit.

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In this session, we'll make the case that voice of customer is no longer a content asset for marketing - it's company-wide intelligence that product, executive leadership, and go-to-market teams all need. The person who owns that intelligence becomes one of the most valuable people in the company: the version of the customer-marketing role the AI era can't automate away. You'll leave with a concrete recipe for becoming that person.

You’ll learn:

• Why real beats perfect - peer voice now outweighs vendor marketing, and what that means for how you earn trust
• Why the 2018 playbook is a dead end, including the real cost of gatekeeping customers out of fear
• Which version of the customer-marketing role survives the AI era, and how to build accountability for customer insight across the whole funnel
• The five-step recipe for becoming indispensable: stop gatekeeping, route customer voice to every team, run a repeatable cadence, and report trends with receipts

Location: Live virtual event on Zoom (link sent upon registration)

Speakers: 

Nick Cadigan, Host, Deeto

Golan Raz, Founder, Deeto